The Challenge

A new podiatry clinic with no brand, no assets, and no digital presence. Only a clear vision: something fresh, professional, and calm. The brief was to create an identity patients would trust before they'd even walked through the door.

What Was Needed

A brand that felt clinical without feeling cold.
Consistency across print and digital.
A website foundation ready to grow into (still in progress).

The Approach

Research began with a review of other local podiatry clinics, revealing that most branding had a consistent visual pattern: clean, minimalist, and professional.

The colour palette was built around the clinic itself, the deep blue of the treatment chair, paired with a fresh green, soft purple, and a light neutral for balance. Combined with a clear, readable typography system, this formed the foundation of the visual identity, applied consistently across every touchpoint from print to digital.

The three core deliverables:

A clean, minimal logo that communicates the practice at glance and holds up across sizes and applications.
Business cards and leaflets that follow the visual system, communicate the most necessary information, and designed to spark interest and convert.
A easy to navigate website (coming soon!)

The Challenge

A new podiatry clinic with no brand, no assets, and no digital presence. Only a clear vision: something fresh, professional, and calm. The brief was to create an identity patients would trust before they'd even walked through the door.

What Was Needed

A brand that felt clinical without feeling cold.
Consistency across print and digital.
A website foundation ready to grow into (still in progress).

The Approach

Research began with a review of other local podiatry clinics, revealing that most branding had a consistent visual pattern: clean, minimalist, and professional.

The colour palette was built around the clinic itself, the deep blue of the treatment chair, paired with a fresh green, soft purple, and a light neutral for balance. Combined with a clear, readable typography system, this formed the foundation of the visual identity, applied consistently across every touchpoint from print to digital.

The three core deliverables:

A clean, minimal logo that communicates the practice at glance and holds up across sizes and applications.
Business cards and leaflets that follow the visual system, communicate the most necessary information, and designed to spark interest and convert.
A easy to navigate website (coming soon!)

Brockham Lane Podiatry: A Fresh Brand Identity

Project

Freelance

Duration

2 months

Tools Used

Figma | Photoshop

Team

Logo Design: Paula Nicomedes

Brockham Lane Podiatry: A Fresh Brand Identity

The Challenge

A new podiatry clinic with no brand, no assets, and no digital presence. Only a clear vision: something fresh, professional, and calm. The brief was to create an identity patients would trust before they'd even walked through the door.

What Was Needed

A brand that felt clinical without feeling cold.

Consistency across print and digital.
A website (still in progress).

The Approach

Research began with a review of other local podiatry clinics, revealing that most branding had a consistent visual pattern: clean, minimalist, and professional.

The colour palette was built around the clinic itself, the deep blue of the treatment chair, paired with a fresh green, soft purple, and a light neutral for balance. Combined with a clear, readable typography system, this formed the foundation of the visual identity, applied consistently across every touchpoint from print to digital.

The three core deliverables:

A clean, minimal logo that communicates the practice at glance and holds up across sizes and applications.
Business cards and leaflets that follow the visual system, communicate the most necessary information, and designed to spark interest and convert.
A easy to navigate website (coming soon!)

Project

Freelance

Duration

2 months

Tools Used

Figma | Photoshop

Team

Logo Design: Paula Nicomedes