Hi, I’m Flo, a London-based product designer working across physical and digital products, from research and strategy through to interaction and branding.

My work includes both exploratory and client projects, grounded in user research, expert review methods, and cultural context. But it's always anchored in how people experience things, not just how they navigate them.

I completed an MSc in User Experience Design with a distinction in 2025, developing my approach to research, design process and evaluation methods.

Outside of design, I enjoy photography, travelling to new places, and watching movies; all of which feed into how I think about experience and storytelling.