Streamline Taxis: Website Redesign 90th Anniversary
Project Type
Client Project
Duration
1 month
Tools Used
Figma | Squarespace | CSS
The Challenge
Local taxi companies run on trust and reliability. But the website? It wasn't keeping up. Heavy text, no clear booking path, and an account sign-up process that involved downloading a Word doc. The goal: make it fast, local and frictionless.
What Was Broken
Too much text: users are in a hurry, key information was buried.
No visual hierarchy: no clear CTA's, no logical path to booking.
Not mobile-first: most users are on their phone. The site wasn't built for it.
Broken account flow: downloading a form which has to be filled out and emailed back to the company takes too long with the risk of losing customers.
My Approach
Scannable layouts replaced walls of text: key info visible in seconds.
High-contrast CTAs made the next step obvious.
Sitemap rebuilt around real user journeys and not internal logic.
Designed mobile-first, removed QR codes.
Real Brighton photography - 90 years to today - woven throughout to build an emotional connection with the community. Familiar streets.
Account set-up rebuilt as two Google Forms (personal and business) linked directly in the nav. Completed in minutes, landing instantly with the admin team. No attachments and no back and forth.
The Challenge
Local taxi companies run on trust and reliability. But the website? It wasn't keeping up. Heavy text, no clear booking path, and an account sign-up process that involved downloading a Word doc. The goal: make it fast, local and frictionless.
What Was Broken
Too much text: users are in a hurry, key information was buried.
No visual hierarchy: no clear CTA's, no logical path to booking.
Not mobile-first: most users are on their phone. The site wasn't built for it.
Broken account flow: downloading a form which has to be filled out and emailed back to the company takes too long with the risk of losing customers.
My Approach
Scannable layouts replaced walls of text: key info visible in seconds.
High-contrast CTAs made the next step obvious.
Sitemap rebuilt around real user journeys and not internal logic.
Designed mobile-first, removed QR codes.
Real Brighton photography - 90 years to today - woven throughout to build an emotional connection with the community. Familiar streets.
Account set-up rebuilt as two Google Forms (personal and business) linked directly in the nav. Completed in minutes, landing instantly with the admin team. No attachments and no back and forth.
Project
Freelance
Duration
2 months
Tools Used
Figma | Squarespace
Streamline Taxis: Website Redesign for 90th Anniversary
Streamline Taxis: Website Redesign for 90th Anniversary
The Challenge
Local taxi companies run on trust and reliability. But the website? It wasn't keeping up. Heavy text, no clear booking path, and an account sign-up process that involved downloading a Word doc. The goal: make it fast, local and frictionless.
What Was Broken
Too much text: users are in a hurry, key information was buried.
No visual hierarchy: no clear CTA's, no logical path to booking.
Not mobile-first: most users are on their phone. The site wasn't built for it.
Broken account flow: downloading a form which has to be filled out and emailed back to the company takes too long with the risk of losing customers.
My Approach
Scannable layouts replaced walls of text: key info visible in seconds.
High-contrast CTAs made the next step obvious.
Sitemap rebuilt around real user journeys and not internal logic.
Designed mobile-first, removed QR codes.
Real Brighton photography - 90 years to today - woven throughout to build an emotional connection with the community. Familiar streets.
Account set-up rebuilt as two Google Forms (personal and business) linked directly in the nav. Completed in minutes, landing instantly with the admin team. No attachments and no back and forth.
Project
Freelance
Duration
2 months
Tools Used
Figma | Squarespace
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